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Wednesday, 26 December 2018 11:26

How to Use Medium & LinkedIn to Build an Unforgettable Brand

By - Michael Rader

Are you struggling to make a lasting impact when it comes to marketing your brand? You are certainly not alone, and in today’s marketplace, what a brand represents has the power to be the difference between success or failure as a company.

Social media has become a catalyst for first impressions and for building long-term relationships with customers. If you want to reach people on a global scale, then utilizing social media platforms like Medium and LinkedIn to build an unforgettable brand is a vital piece to help you along the way.

On that note, here is how to leverage Medium and LinkedIn to create a brand your audience won’t soon forget.

Using Medium To Enhance Your Brand

a.) Live and breathe the platform.

When it comes to Medium, one should always be reading and learning from other contributors who have built success using the platform. Medium has a strong, thriving community that will sniff out an imposter long before your articles begin seeing success. As with any other social media platform, before becoming an expert, you’ve got to hit the books and study the craft. So begin reading and engaging on Medium every day to see what kind of content is resonating in your niche.

b.) Write about what you’re truly passionate about.

When looking to grow an audience on Medium, consistency is crucial. Finding a niche helps dictate your content and lets readers know what to expect from you. As your presence in that niche community grows, your authority in the arena will as well.

However, be sure you choose something you’re actually passionate about. On Medium, authenticity matters. Readers will be able to tell if you’re just joining in on the conversation because it’s a trending topic or if your take comes from one of passion.

c.) Be sure your content provides a fresh perspective on the topic.

Because of the sheer volume of competing content available across all different platforms, it’s important to know that consistently creating content simply isn’t enough to stand out nowadays. That’s exactly why, before writing an article, one must determine what the key takeaways will be for readers. Reward people who are taking the time to read your writing by providing insightful commentary or the facts. In order to become a top writer on the platform, your content has to be valuable to the groups you’re speaking to. Plain and simple.

d.) Engage, engage, engage.

Want readers to love you on Medium? Well, then give them what they want by engaging with those who are taking time to support you. Did someone comment on your latest post? Send them another article to keep them interested or return the favor and read one of their posts.

Additionally, articles with engaging comments score big on medium. As the company strives to become a more conversational platform, Medium’s algorithm favors articles with lots of comments, and in return, those are the ones most likely to get promoted. So, encourage readers to comment with engaging call-to-actions, or pose questions throughout your article.

e.) The importance of cross-channel promotion.

In reality, most creators don’t have just one platform they share their work on, so don’t stop with Medium. Share the content elsewhere, and don’t be too timid to post your articles to multiple social platforms. In fact, the current CEO of Medium was also the co-founder of Twitter, which makes cross-channel promotion seamless between Twitter and Medium and a great place to engage with readers.

Using LinkedIn To Build Your Brand

a.) Focus on thought leadership.

When introduced to the market, LinkedIn was widely used for recruiters and professionals looking for a change. While that kind of engagement still happens today, LinkedIn influencers have emerged, making the platform even more social. This more professional, savvy social network makes for a great platform for building thought leadership in your industry. Influencers like Gary Vaynerchuk and Clara Shih have paved the way for thought leaders to make LinkedIn their stage, so get out there are start creating today.

Establish your brand and voice by publishing your own content on LinkedIn and don’t underestimate the power of sharing other trending articles. Sharing an article with 1-2 sentences of your original commentary is a quick, effective way to generate your own voice.

b.) Tell a story.

Whether you’re an aspiring copywriter, HR professional or e-commerce owner, LinkedIn is a terrific place to tell your story. Unlike other brand-building social sites like Instagram and Twitter, where shorter snippets are successful, the LinkedIn community is more open to long-form posts. You’ve seen these posts go viral before, someone sharing about the mistake they made early on in their career and how they’ve redeemed themselves through hard work to become successful nonetheless.

You’ve probably also seen the inspiring stories about the small business that was about to lose everything until the stars aligned and now they’re on their way to becoming a Fortune 500 company. For starters, consider telling a story about your first gig or the best advice you were ever given, all of which performs well on the platform.

c.) Begin experimenting with LinkedIn video.

Video and streaming have become popular on all social media platforms and LinkedIn is no different. Find your favorite background and press record, video is a compelling, up close and personal way to tell your story with connections. We’ve seen everything from motivational content to short education series gain traction on LinkedIn for brands, and the space isn’t yet flooded, so there is still plenty of room for your voice.

Medium and LinkedIn are both social media networks that present your brand building strategy with limitless opportunities when used properly. If you have a craft or idea that you’re passionate about, build your brand by using these tips to create an unforgettable presence on the platform and beyond.

Last modified on Wednesday, 26 December 2018 11:39

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.