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Monday, 30 September 2013 4:49

Top 3 Ways a Brandable Name Can Help Grow Your Business

By - Michael Rader

What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first impression and an opportunity to connect with or alienate potential customers. How can a brandable name help grow your business? Here are three compelling ways.

Brandable Names Promote Longevity

Names that are keyword free are highly “brandable” meaning they grow stronger over time, giving you flexibility to expand your business without restriction. For instance, a business that sells products for dogs could do very well as “DogSupplies.com”. However, if new inventory expands into cat, bird and fish products, that great name is suddenly limited and inefficient. Rather than being restricted by a particular product or service, brandable names promote longevity, making it easy to expand without having to change an established name.

Competitiveness Requires Differentiation

Staying ahead of the curve isn’t always as easy as providing quality products and great service. These days, great products are everywhere, meaning you have to find something else to differentiate yourself. While a catchy name won’t necessarily grow your bottom line, it can position you as unique and help you stand out from the crowd - which is always a competitive advantage. Sure, consumers know what they are getting with plain names like General Electric or Toys-R-Us, but businesses following in their footsteps simply must find differentiators to succeed. The right brandable name can give you an edge, that special “something” that consumers are looking for.

Establish Credibility, Be Memorable and Relevant

Today’s consumers are savvy. They’ve been using the internet for years now to do just about everything from shopping to banking and they know how to navigate the online commerce world. A brandable name adds instant credibility to any business and can mean the difference between a purchase and a click off your site. Besides positioning you as trustworthy, a brandable business name that is memorable and relevant is like a jingle that stays on the top of the mind. When a shopper needs your service, they are more apt to look for you directly if you’ve taken steps to secure a great name that appeals to them- and is memorable.

A great brand starts with a great name. Maximize your business with a brandable name that gives you the flexibility to grow when you’re ready, differentiates you and provides the credibility you need to establish yourself as a trusted and reliable source. Your brand will always be a direct reflection of how much effort you put into it over time - but a great name never hurts.

Last modified on Monday, 30 September 2013 4:53

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.