To say developing an unforgettable brand is a difficult task would be a drastic understatement. From making sure all of your assets are inline with your brand kit to appealing to your target audience in a creative way and much more, amazing branding takes expert strategy and a lot of hard work. That being said, fortunately, today there are tools which help make the process a whole lot easier for entrepreneurs everywhere.
Here are 6 indispensable tools and apps which can simplify the process of creating a brand that lasts a lifetime.
1) Canva - Designing for the Non-Designer
If you’re like many of the entrepreneurs out there, you may not be the most talented graphic designer. Luckily, there are tools like Canva, which enables non-designers to create beautiful design. With this app, you can choose from hundreds of eye-catching templates for everything from Facebook Ads to email newsletters to intricate infographics. There’s also a variety of pre-made, professional-looking icons you can access.
More importantly, Canva can also help you develop the consistency you need in order to have a powerful brand. The most iconic brands in the world all have made a deliberate choice on their color palette, fonts and the language they use in all of their marketing materials. Together, these designs and templates form what is called a brand kit. Canva gives users a free guide to developing a brand kit, which you can look through right here.
2) Ripl - Branded Videos
We are living in the age of video, so it’s more important than ever for brands of all kinds to regularly publish visual content in order to stand out online. The problem is, unless you’re a video editor, developing high-quality video is both difficult and expensive. However, Ripl makes video creation a whole lot easier. With Ripl, users are able to easily make bite-sized, branded videos they can then publish across social media and beyond.
With this interactive tool, entrepreneurs are able to take static images, their company logo and other graphics and string them together to make engaging videos they would otherwise have to pay an editor for. By publishing visual content like videos on your social media channels, you’ll be able to go above and beyond many of your competitors, and Ripl is a great place to start.
3) Buffer - Plan, Create Social Media Content
Being constantly visible to potential customers online is another important component of successful branding. Without constantly being in front of your target audience — even when they aren’t in need of your particular service, how do you expect them to remember you when they do need it?
With apps like Buffer, MeetEdgar and Crowdfire, you’re able to take just a couple hours per week to plan, create, preschedule and measure the performance of all of your social media content for the upcoming week. Additionally, these tools — particularly, Crowdfire — allow you to easily follow and unfollow other relevant social media accounts. This can help your following and influence on social media grow faster than you might’ve ever thought possible.
4) Pexels - Captivating Photos
Having captivating photos across your website, social media posts and more is important to how your brand is perceived by consumers. If you consistently publish content with crappy, low-quality images, viewers will automatically associate your brand with being unprofessional as well. Problem is, finding free stock photos that aren’t corny is hard. With websites like Pexels and Unsplash though, entrepreneurs can now have access to thousands of amazing photos completely free of charge.
5) Google Keyword Planner
We’ve discussed all of the visual components to creating a memorable brand, but we haven’t yet covered the words and language your brand uses and associates itself with. When it comes to SEO and your brand voice and tone, selecting the specific words and phrases is important to your company’s marketing success. To help entrepreneurs, Google actually provides searchers with a tool called Keyword Planner that gives you guidance for selecting relevant words to use in your website copy and content that will yield you the greatest results.
Once you discover and decide on the words you’d like to move forward with, you can then bake them into your branding. This will help you perform better when it comes to search results while simultaneously helping you establish an online identity.
While creating an unforgettable brand is tough, there are tools and apps available nowadays that can help make the entire undertaking easier than ever, all while remaining at an affordable price. By taking advantage of the tools laid out in this article, you will start off on the right foot.