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BRANDING

Wednesday, 01 March 2017 6:55

Forget the Radio Test, Forge a Better Business Name

By - Michael Rader

In 1909, Gugliielmo Marconi received the Nobel Prize for the invention of the radio. It wasn’t until World War I, however, that the radio became a medium of mass communication. In doing so, a new method of advertising was born. According to A Brief History of Advertising in Americaby William O’B...

BRANDING

Wednesday, 22 February 2017 9:18

Best Business Apps for Optimizing Time and Enhancing Team Communication

By - Michael Rader

To be successful in today’s business environment, you must be equally adept in the digital world as in the physical world. Whereas the business model of the past existed from 9 to 5 in an office, today’s model knows no such boundaries. A successful business today operates 24/7, spending much of ...

BRANDING

Tuesday, 24 January 2017 11:33

When You Can (And Can’t) Use Human Names For Your Brand

By - Michael Rader

A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps  such as “Siri,” and “Alexa,”  for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can ...

BRANDING

Monday, 16 January 2017 7:35

Brand Names and SEO: Clearing Up a Common Misconception

By - Michael Rader

Few letters generate more confusion than “SEO.” Appearing on the front page of Google is the stuff of online marketers’ dreams, but how to get there is a process shrouded in lore and mystery.

BRANDING

Wednesday, 11 January 2017 9:59

Begin 2017 by learning from 2016

By - Michael Rader

As we at Brandroot usher in a new year, we thought it would be both fun and prudent to revisit companies that purchased names from our marketplace in 2016. Companies that have enjoyed success can often be looked upon as models. If our names have worked for them, they can surely work for anyone c...

BRANDING

Tuesday, 13 December 2016 10:42

Business Naming Trends in 2016

By - Michael Rader

If you are reading this you are likely interested in starting your own business. For some, the prospect of launching a new start-up is frightening, often in a debilitating manner. Others, however, possess the drive and passion necessary to turn an idea into a reality. If you fall into the latter...

BRANDING

Tuesday, 01 November 2016 11:01

Choosing a Name for Your Business

By - Michael Rader

What’s in a name? In terms of your business, it is everything. Giving your company a fresh, captivating, and electrifying name can make all the difference in getting your business off the ground. If you don’t connect with your target market from the start, you may find yourself fighting an uphil...

BRANDING

Monday, 17 October 2016 7:36

Business Owners Can Learn About the Naming Process by Studying NFL Team Names

By - Michael Rader

The National Football League (NFL) season is in full swing, and football is once again dominating American’s weekends. In fact, according to Sports Media Watch, over 22.7 million people watched at least one NFL game last weekend. Although primarily considered a leisure time activity, one can lea...

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