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Coming up with a unique business name...
Keep It Relevant...
It's tricky coming up with a name that is not only unique and original but also relevant to your business. Brandroot published an article that details the many ways to do this. You can find that here.
One of the most common methods is to tie your company name to some subtle underlying meaning. These meanings don't necessarily need to be understood at a glance. They simply offer your audience a background to your name.
Your company should be easily accessed on the Internet. The best way is to have a short, memorable name. Most larger companies have gone with a name that is under 8 character and often around 5.
Former president and Chairman of the Board of Sony Corporation, Norio Ohga once commented about their short business name:
"Our biggest asset is four letters: S-O-N-Y."
Make It Brandable...
A name that describes what the business does, like, "Cloud-Storage-R-Us" is very difficult, if not impossible, to brand. Describing your business in your name will only confuse your audience. This confusion may lead your customers to your competitors.
With a unique business name your company stands out as something new and original. Start brainstorming great, brandable names at Brandroot's Brainstorm Page.